Pacific Foods at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Pacific Foods is a U.S.-based brand founded in 1987, specializing in organic and natural food products.
It’s already on the shelf here, with 30 SKUs across 12 categories. The growth is depth and breadth: 8 categories to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Organic Unsalted Chicken Bone Broth in Bone Broth.
Pacific Market stocks bone broth thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 14 other Bay Area grocers.
Pacific Market carries canned soup in real depth, 116 SKUs against a fleet median of 44, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is bone broth: Pacific Market stocks only 2 there, so Pacific Foods Organic Unsalted Chicken Bone Broth stands out rather than blending in. Lead with the bone broth, and position the canned soup as a finishing or gift item.
Pacific Market merchandises 17 of the 21 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 44/100.
enters a thin bone broth shelf as a point of difference.
The full runway · across 2 stores
Every category Pacific Foods plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 12 of 38 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Pacific Foods’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 30
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
