Tillamook at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Tillamook is a farmer-owned cooperative known for its high-quality dairy products, including award-winning cheeses and ice creams.
It’s already on the shelf here, with 6 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 7 new doors to enter.
Lead with Monterey Jack Cheese Block, 8oz in Monterey Jack.
Falletti Foods stocks monterey jack thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is monterey jack: Falletti Foods stocks only 1 there, so Tillamook Monterey Jack Cheese Block, 8oz stands out rather than blending in.
Falletti Foods merchandises 17 of the 19 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
enters a thin monterey jack shelf as a point of difference.
The full runway
Every category Tillamook plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 10 SKUs. Room to widen the line.
What to bring to expand
Tillamook’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
