Tillamook at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Tillamook is a farmer-owned cooperative known for its high-quality dairy products, including award-winning cheeses and ice creams.
It’s already on the shelf here, with 5 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 13 new doors to enter.
Lead with Sharp White Cheddar Cheese Snack Portions, 0.75oz, 10ct in String And Stick Cheese.
Sprouts Farmers Market stocks string and stick cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is string and stick cheese: Sprouts Farmers Market stocks only 5 there, so Tillamook Sharp White Cheddar Cheese Snack Portions, 0.75oz, 10ct stands out rather than blending in.
Sprouts Farmers Market merchandises 18 of the 19 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
enters a thin string and stick cheese shelf as a point of difference.
The full runway
Every category Tillamook plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 31 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
What to bring to expand
Tillamook’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
