Woodstock at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Woodstock is a natural and organic food brand that has been providing a variety of products for over 35 years.
It’s already on the shelf here, with 24 SKUs across 17 categories. The growth is depth and breadth: 11 categories to widen and 38 new doors to enter.
Lead with Organic Shelled Edamame in Frozen Edamame.
United Markets stocks frozen edamame thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is frozen edamame: United Markets stocks only 3 there, so WOODSTOCK Organic Shelled Edamame stands out rather than blending in.
United Markets merchandises 62 of the 70 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin frozen edamame shelf as a point of difference.
The full runway
Every category Woodstock plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
What to bring to expand
Woodstock’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
