Barilla vs Delallo · Bay Area shelf head-to-head
Barilla and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo fields the deeper lineupDelallo sits further up the premium end
Barilla
Delallo
55
brand power
63
51
products
79
4
categories
23
22
subcategories
31
15
grocers
15
27.4¢
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barilla▭ Delallo
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barilla · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barilla · Delallo
