Lining them up…
Best Yet and Kirkland Signature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·exclusive to Costco
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Best Yet · Kirkland Signature
272 products in the catalog·416 products in the catalog
spans 55 categories · 65 subcategories·spans 108 categories
~2% average share on the shelves it competes on·~2% average share on the shelves it competes on