Cucina & Amore vs Rao's · Bay Area shelf head-to-head
Cucina & Amore and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupRao's sits further up the premium end
Cucina & Amore
Rao's
56
brand power
66
42
products
79
16
categories
6
23
subcategories
16
11
grocers
21
48.3¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cucina & Amore▭ Rao's
Distribution · 30% of score46·88
carried in 11 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cucina & Amore · 2
only Rao's · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cucina & Amore · Rao's
