Dsd Merchandisers vs Mitica · Bay Area shelf head-to-head
Dsd Merchandisers and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersDsd Merchandisers fields the deeper lineupMitica sits further up the premium end
Dsd Merchandisers
Mitica
49
brand power
63
61
products
50
11
categories
12
27
subcategories
19
4
grocers
16
$1.10
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Mitica
Distribution · 30% of score17·67
M
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts16 vs 14 SKUs
2% of shelf
only Dsd Merchandisers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 0
no exclusive doors — everywhere Dsd Merchandisers is, Mitica is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Mitica
