Field Day vs Sprouts · Bay Area shelf head-to-head
Field Day and Sprouts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersSprouts fields the deeper lineup
Field Day
Sprouts
58
brand power
52
120
products
1,573
42
categories
142
12
grocers
1
$6.10
avg price
$6.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Sprouts
Distribution · 30% of score50·4
carried in 12 of 24 Bay Area grocers·exclusive to Sprouts Farmers Market
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices4 vs 89 SKUs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Sprouts
