Kevin's Natural Foods vs United Markets · Bay Area shelf head-to-head
Kevin's Natural Foods and United Markets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineup
Kevin's Natural Foods
United Markets
59
brand power
0
51
products
33
11
categories
9
19
subcategories
15
13
grocers
1
$11.81
avg price
$8.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevin's Natural Foods▭ United Markets
Distribution · 30% of score54·4
U
carried in 13 of 24 Bay Area grocers·exclusive to United Markets
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals18 vs 21 SKUs
1% of shelf
only Kevin's Natural Foods
only United Markets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevin's Natural Foods · United Markets