Mitica vs Signature Farms · Bay Area shelf head-to-head
Mitica and Signature Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersSignature Farms fields the deeper lineupMitica sits further up the premium end
Mitica
Signature Farms
63
brand power
55
50
products
58
12
categories
11
19
subcategories
23
16
grocers
5
$1.92
price per oz
93.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitica▭ Signature Farms
Distribution · 30% of score67·21
M
S
carried in 16 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
Depth · 25% of score98·99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chocolate Snacks2 vs 1 SKUs
only Signature Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitica · Signature Farms
