Newman's Own vs Stonewall Kitchen · Bay Area shelf head-to-head
Newman's Own and Stonewall Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersStonewall Kitchen fields the deeper lineupStonewall Kitchen sits further up the premium end
Newman's Own
Stonewall Kitchen
65
brand power
53
71
products
178
13
categories
25
20
subcategories
42
19
grocers
6
98.9¢
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Stonewall Kitchen
Distribution · 30% of score79·25
carried in 19 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salsa5 vs 8 SKUs
only Newman's Own
only Stonewall Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Stonewall Kitchen
