Organic Valley® vs Tillamook · Bay Area shelf head-to-head
Organic Valley® and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook is in more Bay Area grocersTillamook fields the deeper lineupOrganic Valley® sits further up the premium end
Organic Valley®
Tillamook
69
brand power
67
103
products
127
15
categories
6
30
subcategories
21
19
grocers
20
$1.13
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Valley®▭ Tillamook
Distribution · 30% of score79·83
carried in 19 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese33 vs 66 SKUs
2% of shelf
only Organic Valley®
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Valley® · Tillamook
