Pacific Foods vs Amy's Kitchen · Bay Area shelf head-to-head
Pacific Foods and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen fields the deeper lineupAmy's Kitchen sits further up the premium end
Pacific Foods
Amy's Kitchen
69
brand power
69
93
products
139
12
categories
14
18
subcategories
22
19
grocers
19
36.1¢
price per oz
77.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacific Foods▭ Amy's Kitchen
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacific Foods
only Amy's Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Foods · Amy's Kitchen
