Signature Farms vs Mitica · Bay Area shelf head-to-head
Signature Farms and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersSignature Farms fields the deeper lineupMitica sits further up the premium end
Signature Farms
Mitica
55
brand power
63
58
products
50
11
categories
12
23
subcategories
19
5
grocers
16
93.6¢
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Signature Farms▭ Mitica
Distribution · 30% of score21·67
S
M
exclusive to Andronico's Community Markets·carried in 16 of 24 Bay Area grocers
Depth · 25% of score99·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chocolate Snacks1 vs 2 SKUs
only Signature Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Signature Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature Farms · Mitica
