Spicely Organics vs The Spice Hunter · Bay Area shelf head-to-head
Spicely Organics and The Spice Hunter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineupSpicely Organics sits further up the premium end
Spicely Organics
The Spice Hunter
63
brand power
39
163
products
29
9
categories
4
50
subcategories
23
13
grocers
2
$8.20
avg price
$7.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spicely Organics▭ The Spice Hunter
Distribution · 30% of score54·8
T
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spicely Organics
only The Spice Hunter
no top category Spicely Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spicely Organics · The Spice Hunter
