The Spice Hunter vs Spicely Organics · Bay Area shelf head-to-head
The Spice Hunter and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineupSpicely Organics sits further up the premium end
The Spice Hunter
Spicely Organics
39
brand power
63
29
products
163
4
categories
9
23
subcategories
50
2
grocers
13
$7.63
avg price
$8.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Spice Hunter▭ Spicely Organics
Distribution · 30% of score8·54
T
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Spice Hunter
no top category Spicely Organics doesn’t also play in.
only Spicely Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Spice Hunter · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Spice Hunter · Spicely Organics
