United Markets vs Kevin's Natural Foods · Bay Area shelf head-to-head
United Markets and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineup
United Markets
Kevin's Natural Foods
0
brand power
59
33
products
51
9
categories
11
15
subcategories
19
1
grocers
13
$8.61
avg price
$11.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ United Markets▭ Kevin's Natural Foods
Distribution · 30% of score4·54
U
exclusive to United Markets·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only United Markets
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only United Markets · 0
no exclusive doors — everywhere United Markets is, Kevin's Natural Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: United Markets · Kevin's Natural Foods