Frontier Co-op at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Frontier Co-op is a brand known for its sustainably sourced herbs, spices, and teas.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 27 new doors to enter.
Mill Valley Market merchandises 36 of the 38 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category Frontier Co-op plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in salts. Each dot is a product on the shelf, by its cost per oz (hover for which). Frontier Co-op (orange) sits well above the shelf.
What to bring to expand
Frontier Co-op’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
