Kevin's Natural Foods at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Kevin's Natural Foods specializes in clean, convenient prepared meals that cater to health-conscious consumers.
It’s already on the shelf here, with 16 SKUs across 8 categories. The growth is depth and breadth: 6 categories to widen and 8 new doors to enter.
Lead with Teriyaki Style Chicken in Prepared Asian Food.
Sprouts Farmers Market stocks prepared asian food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Sprouts Farmers Market carries frozen meals in real depth, 58 SKUs against a fleet median of 26.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is prepared asian food: Sprouts Farmers Market stocks only 4 there, so Kevin's Natural Foods Teriyaki Style Chicken stands out rather than blending in. Lead with the prepared asian food, and position the frozen meals as a finishing or gift item.
Sprouts Farmers Market merchandises 19 of the 19 categories the brand sells.
grass-fed, non-gmo, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin prepared asian food shelf as a point of difference.
The full runway
Every category Kevin's Natural Foods plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 9 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
What to bring to expand
Kevin's Natural Foods’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
