Monte Pollino at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Monte Pollino is a brand that specializes in Italian and Mediterranean-inspired grocery products, including sauces, cookies, and other specialty goods.
It’s already on the shelf here, with 17 SKUs across 7 categories. The growth is depth and breadth: 5 categories to widen and 13 new doors to enter.
Lead with Garlic Beef Salami in Salami.
Fairfax Market stocks salami thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Fairfax Market merchandises 24 of the 24 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway
Every category Monte Pollino plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in salami. Each dot is a product on the shelf, by its cost per oz (hover for which). Monte Pollino (orange) sits in line with the shelf.
What to bring to expand
Monte Pollino’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
