Monte Pollino at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Monte Pollino is a brand that specializes in Italian and Mediterranean-inspired grocery products, including sauces, cookies, and other specialty goods.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 9 new doors to enter, replicated across all 4 stores.
Lead with Finocchiona Uncured Salami in Salami.
World Market stocks salami thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is salami: World Market stocks only 11 there, so Monte Pollino Finocchiona Uncured Salami stands out rather than blending in.
World Market merchandises 15 of the 24 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin salami shelf as a point of difference.
The full runway · across 4 stores
Every category Monte Pollino plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Monte Pollino’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
