Morton & Bassett Spices at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Morton & Bassett Spices is a premium American brand known for its all-natural spices and seasonings, founded in 1986 and based in Rohnert Park, California.
It’s already on the shelf here, with 112 SKUs across 49 categories. The growth is depth and breadth: 37 categories to widen and 2 new doors to enter.
Lead with Star Anise in Dried Anise.
Falletti Foods stocks dried anise thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dried anise: Falletti Foods stocks only 1 there, so Morton & Bassett Spices Star Anise stands out rather than blending in.
Falletti Foods merchandises 54 of the 63 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 25/100.
enters a thin dried anise shelf as a point of difference.
The full runway
Every category Morton & Bassett Spices plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 23 SKUs. Room to widen the line.
On shelf here, but only 7 of 21 SKUs. Room to widen the line.
What to bring to expand
Morton & Bassett Spices’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 112
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
