Pacific Foods at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Pacific Foods is a U.S.-based brand founded in 1987, specializing in organic and natural food products.
It’s already on the shelf here, with 24 SKUs across 11 categories. The growth is depth and breadth: 8 categories to widen and 2 new doors to enter.
Lead with Unsweetened Vanilla Hemp Milk in Hemp Milk.
Driver's Market stocks hemp milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is hemp milk: Driver's Market stocks only 3 there, so Pacific Foods Unsweetened Vanilla Hemp Milk stands out rather than blending in.
Driver's Market merchandises 18 of the 21 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 44/100.
enters a thin hemp milk shelf as a point of difference.
The full runway
Every category Pacific Foods plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 38 SKUs. Room to widen the line.
On shelf here, but only 3 of 12 SKUs. Room to widen the line.
What to bring to expand
Pacific Foods’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
