Rao's at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Rao's Specialty Foods is renowned for its premium Italian food products, particularly the Rao's Homemade® line of pasta sauces.
It’s already on the shelf here, with 49 SKUs across 12 categories. The growth is depth and breadth: 7 categories to widen and 4 new doors to enter.
Sprouts Farmers Market merchandises 16 of the 17 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Rao's plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 14 of 21 SKUs. Room to widen the line.
On shelf here, but only 10 of 19 SKUs. Room to widen the line.
What to bring to expand
Rao's’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 49
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
