Tillamook at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Tillamook is a farmer-owned cooperative known for its high-quality dairy products, including award-winning cheeses and ice creams.
It’s already on the shelf here, with 39 SKUs across 12 categories. The growth is depth and breadth: 7 categories to widen and 5 new doors to enter.
Fairfax Market merchandises 17 of the 19 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Tillamook plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Tillamook’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 39
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
