Tillamook at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Tillamook is a farmer-owned cooperative known for its high-quality dairy products, including award-winning cheeses and ice creams.
It’s already on the shelf here, with 57 SKUs across 9 categories. The growth is depth and breadth: 9 categories to widen and 5 new doors to enter, replicated across all 2 stores.
Pacific Market merchandises 16 of the 19 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Tillamook plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 28 of 40 SKUs. Room to widen the line.
On shelf here, but only 10 of 31 SKUs. Room to widen the line.
What to bring to expand
Tillamook’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 57
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
