Tillamook at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Tillamook is a farmer-owned cooperative known for its high-quality dairy products, including award-winning cheeses and ice creams.
It’s already on the shelf here, with 10 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 11 new doors to enter, replicated across all 3 stores.
Lead with Colby Jack Cheese Snack Portions, 0.75oz, 10ct in String And Stick Cheese.
Woodlands stocks string and stick cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is string and stick cheese: Woodlands stocks only 4 there, so Tillamook Colby Jack Cheese Snack Portions, 0.75oz, 10ct stands out rather than blending in.
Woodlands merchandises 17 of the 19 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
enters a thin string and stick cheese shelf as a point of difference.
The full runway · across 3 stores
Every category Tillamook plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 31 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Tillamook’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
