Applegate vs Boar's Head · Bay Area shelf head-to-head
Applegate and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersBoar's Head fields the deeper lineup
Applegate
Boar's Head
72
brand power
58
111
products
173
18
categories
20
21
subcategories
49
20
grocers
10
$1.35
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Boar's Head
Distribution · 30% of score83·42
carried in 20 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applegate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Applegate · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Boar's Head
