Berkeley Bowl vs Mollie Stone's · Bay Area shelf head-to-head
Berkeley Bowl and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's is in more Bay Area grocersBerkeley Bowl fields the deeper lineupMollie Stone's sits further up the premium end
Berkeley Bowl
Mollie Stone's
54
brand power
52
335
products
114
53
categories
31
3
grocers
5
34.4¢
price per fl oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berkeley Bowl▭ Mollie Stone's
Distribution · 30% of score13·21
B
exclusive to Berkeley Bowl·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berkeley Bowl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Berkeley Bowl · 1
only Mollie Stone's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berkeley Bowl · Mollie Stone's
