Bionaturae vs De Cecco · Bay Area shelf head-to-head
Bionaturae and De Cecco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae is in more Bay Area grocersDe Cecco fields the deeper lineup
Bionaturae
De Cecco
61
brand power
57
40
products
66
9
categories
5
19
subcategories
24
18
grocers
15
44.6¢
price per oz
35.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bionaturae▭ De Cecco
Distribution · 30% of score75·63
B
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bionaturae
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bionaturae · De Cecco
