Boar's Head vs Applegate · Bay Area shelf head-to-head
Boar's Head and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersBoar's Head fields the deeper lineup
Boar's Head
Applegate
58
brand power
72
173
products
111
20
categories
18
49
subcategories
21
10
grocers
20
$1.14
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Applegate
Distribution · 30% of score42·83
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 0
no exclusive doors — everywhere Boar's Head is, Applegate is too.
only Applegate · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Applegate
