Bob's Red Mill vs King Arthur Baking Company · Bay Area shelf head-to-head
Bob's Red Mill and King Arthur Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Bob's Red Mill
King Arthur Baking Company
81
brand power
61
210
products
30
25
categories
7
51
subcategories
12
22
grocers
19
47.6¢
price per oz
25.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ King Arthur Baking Company
Distribution · 30% of score92·79
carried in 22 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Arthur Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · King Arthur Baking Company
