Cadia vs Good & Gather · Bay Area shelf head-to-head
Cadia and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersGood & Gather fields the deeper lineup
Cadia
Good & Gather
57
brand power
52
194
products
493
54
categories
71
10
grocers
2
$5.49
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Good & Gather
Distribution · 30% of score42·8
G
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 9
only Good & Gather · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Good & Gather
