Cadia vs Spectrum · Bay Area shelf head-to-head
Cadia and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum is in more Bay Area grocersCadia fields the deeper lineupSpectrum sits further up the premium end
Cadia
Spectrum
57
brand power
61
194
products
38
54
categories
7
10
grocers
19
80.9¢
price per fl oz
93.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Spectrum
Distribution · 30% of score42·79
carried in 10 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
only Spectrum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 0
no exclusive doors — everywhere Cadia is, Spectrum is too.
only Spectrum · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Spectrum
