Clover Sonoma vs Lucerne · Bay Area shelf head-to-head
Clover Sonoma and Lucerne, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersLucerne fields the deeper lineupClover Sonoma sits further up the premium end
Clover Sonoma
Lucerne
68
brand power
49
114
products
139
12
categories
8
23
subcategories
28
18
grocers
2
48.1¢
price per oz
56.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Lucerne
Distribution · 30% of score75·8
carried in 18 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream6 vs 4 SKUs
only Lucerne
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Lucerne
