Essential Everyday vs Full Circle · Bay Area shelf head-to-head
Essential Everyday and Full Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineup
Essential Everyday
Full Circle
58
brand power
23
214
products
74
44
categories
29
57
subcategories
36
8
grocers
3
$3.98
avg price
$5.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Full Circle
Distribution · 30% of score33·13
E
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 7
only Full Circle · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Full Circle