Essential Everyday vs Woodstock · Bay Area shelf head-to-head
Essential Everyday and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersEssential Everyday fields the deeper lineupWoodstock sits further up the premium end
Essential Everyday
Woodstock
58
brand power
64
214
products
138
44
categories
25
57
subcategories
38
8
grocers
16
38.4¢
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Woodstock
Distribution · 30% of score33·67
E
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Olives6 vs 3 SKUs
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 1
only Woodstock · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Woodstock
