Field Day vs Wild Harvest · Bay Area shelf head-to-head
Field Day and Wild Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Field Day
Wild Harvest
58
brand power
53
120
products
56
42
categories
25
12
grocers
9
40.6¢
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Wild Harvest
Distribution · 30% of score50·38
W
carried in 12 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Wild Harvest
