King Arthur Baking Company vs Bob's Red Mill · Bay Area shelf head-to-head
King Arthur Baking Company and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
King Arthur Baking Company
Bob's Red Mill
61
brand power
81
30
products
210
7
categories
25
12
subcategories
51
19
grocers
22
25.7¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Arthur Baking Company▭ Bob's Red Mill
Distribution · 30% of score79·92
carried in 19 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Arthur Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Arthur Baking Company · Bob's Red Mill
