Spectrum vs Cadia · Bay Area shelf head-to-head
Spectrum and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum is in more Bay Area grocersCadia fields the deeper lineupSpectrum sits further up the premium end
Spectrum
Cadia
61
brand power
57
38
products
194
7
categories
54
19
grocers
10
93.3¢
price per fl oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spectrum▭ Cadia
Distribution · 30% of score79·42
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spectrum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spectrum · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spectrum · Cadia
