Sunridge Farms vs Mitica · Bay Area shelf head-to-head
Sunridge Farms and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica is in more Bay Area grocersSunridge Farms fields the deeper lineupMitica sits further up the premium end
Sunridge Farms
Mitica
59
brand power
63
180
products
50
17
categories
12
39
subcategories
19
11
grocers
16
$1.40
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunridge Farms▭ Mitica
Distribution · 30% of score46·67
M
carried in 11 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chocolate Snacks4 vs 2 SKUs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunridge Farms · 2
only Mitica · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunridge Farms · Mitica
