Wild Harvest vs Field Day · Bay Area shelf head-to-head
Wild Harvest and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Wild Harvest
Field Day
53
brand power
58
56
products
120
25
categories
42
9
grocers
12
36.1¢
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Harvest▭ Field Day
Distribution · 30% of score38·50
W
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Harvest · 2
only Field Day · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Harvest · Field Day
