Boar's Head at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Boar's Head is a premium American brand known for its delicatessen meats, cheeses, and condiments, founded in 1905 in Brooklyn, New York.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 35 new doors to enter.
Lead with Ham Sandwich in Prepared Sandwiches And Wraps.
Fairfax Market stocks prepared sandwiches and wraps thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Fairfax Market merchandises 51 of the 58 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Boar's Head plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 16 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Boar's Head’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
