Boar's Head at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Boar's Head is a premium American brand known for its delicatessen meats, cheeses, and condiments, founded in 1905 in Brooklyn, New York.
It’s already on the shelf here, with 21 SKUs across 15 categories. The growth is depth and breadth: 7 categories to widen and 32 new doors to enter.
Lead with Smoked Gouda Cheese in Gouda.
United Markets stocks gouda thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
United Markets carries cheddar in real depth, 65 SKUs against a fleet median of 31, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is gouda: United Markets stocks only 3 there, so Boar's Head Smoked Gouda Cheese stands out rather than blending in. Lead with the gouda, and position the cheddar as a finishing or gift item.
United Markets merchandises 54 of the 58 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 55/100.
enters a thin gouda shelf as a point of difference.
The full runway
Every category Boar's Head plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Boar's Head’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
