Bob's Red Mill at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Bob's Red Mill is a renowned American brand known for its whole-grain foods, founded in 1978 by Bob and Charlee Moore.
It’s already on the shelf here, with 37 SKUs across 21 categories. The growth is depth and breadth: 12 categories to widen and 7 new doors to enter, replicated across all 2 stores.
Lead with Xanthan Gum in Xanthan Gum.
Pacific Market stocks xanthan gum thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is xanthan gum: Pacific Market stocks only 1 there, so Bob's Red Mill Xanthan Gum stands out rather than blending in.
Pacific Market merchandises 39 of the 71 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin xanthan gum shelf as a point of difference.
The full runway · across 2 stores
Every category Bob's Red Mill plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 14 SKUs. Room to widen the line.
On shelf here, but only 4 of 17 SKUs. Room to widen the line.
What to bring to expand
Bob's Red Mill’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 37
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
