Cento at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Cento is a brand specializing in canned tomato products, known for its authentic Italian offerings such as San Marzano tomatoes.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 19 new doors to enter, replicated across all 3 stores.
Lead with Tomatoes, Crushed in Canned Crushed Tomatoes.
Woodlands stocks canned crushed tomatoes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is canned crushed tomatoes: Woodlands stocks only 4 there, so Cento Tomatoes, Crushed stands out rather than blending in.
Woodlands merchandises 26 of the 26 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 45/100.
enters a thin canned crushed tomatoes shelf as a point of difference.
The full runway · across 3 stores
Every category Cento plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in canned crushed tomatoes. Each dot is a product on the shelf, by its cost per oz (hover for which). Cento (orange) sits in line with the shelf.
What to bring to expand
Cento’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
