Reading the shelf…

Shelf playbook

Frontier Co-op at Community Market CA

Community Market CA is a independent grocer running 1 Bay Area store.

Frontier Co-op is a brand known for its sustainably sourced herbs, spices, and teas.

It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 13 new doors to enter.

fit strength / 100

Category fit · 35%87

Community Market CA merchandises 33 of the 38 categories the brand sells.

Values match · 25%35

non-gmo, organic, vegetarian against the store's assortment lean.

Brand pull · 25%60

brand excitement 60/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Frontier Co-op plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Other Seasoning MixesExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 9 SKUs (fleet median 15.5)Frontier Co-op here 0/6

up against: eden foods 2, simply organic 2, spike 2, bragg 1, gopal’s healthfoods power wraps 1

Dried CinnamonExtend

Already stocked here in other categories, so this one is a natural extension.

How it prices

Where it would price in salts. Each dot is a product on the shelf, by its cost per oz (hover for which). Frontier Co-op (orange) sits well above the shelf.

shelf median $0.87/oz

What to bring to expand

Frontier Co-op’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Frontier Co-op Grinder Himalayan Pink Salt

$6.69$1.98/ozat 5 grocers

Frontier Co-op Black Peppercorns, Organic, Tellicherry, Grinders

$6.69$3.80/ozat 4 grocers

Frontier Co-op Bay Leaf, Organic

$7.39

Already on the shelf

Frontier Co-op Pumpkin Pie Spice

$6.49$3.77/oz

Frontier Co-op Parsley, Organic

$4.79

Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →

Community Market CA depth 6 SKUs (fleet median 6.5)

Frontier Co-op here 0/4

up against: spicely organics 6

Dried CuminExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 4 SKUs (fleet median 4)Frontier Co-op here 0/4

up against: spicely organics 4

Vanilla ExtractExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 5 SKUs (fleet median 5)Frontier Co-op here 0/4

up against: cadia 2, azure standard 1, simply organic 1, spicely organics 1

Ground PaprikaExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 3 SKUs (fleet median 5)Frontier Co-op here 0/4

up against: spicely organics 3

Chili PowderExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 3 SKUs (fleet median 5)Frontier Co-op here 0/3

up against: spicely organics 3

PepperExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 6 SKUs (fleet median 11)Frontier Co-op here 0/3

up against: spicely organics 5, simply organic 1

Latin and Hispanic Seasoning MixesExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 5 SKUs (fleet median 6)Frontier Co-op here 0/2

up against: riega 3, simply organic 1, spicely organics 1

Dried CorianderExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 3 SKUs (fleet median 2)Frontier Co-op here 0/2

up against: spicely organics 3

Other MustardExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 4 SKUs (fleet median 9)Frontier Co-op here 0/1

up against: natural value 2, cadia 1, sierra nevada cheese co. 1

Other SpicesExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 4 SKUs (fleet median 6)Frontier Co-op here 0/1

up against: spicely organics 3, eden foods 1

Dried TurmericExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 3 SKUs (fleet median 3)Frontier Co-op here 0/1

up against: navitas organics 1, spicely organics 1, the ginger people 1

SaltsExtend

Already stocked here in other categories, so this one is a natural extension.

Community Market CA depth 13 SKUs (fleet median 17)Frontier Co-op here 0/1

up against: saltverk 3, a. vogel 2, real salt 2, redmond 2, celtic sea salt 1

Dried ParsleyHolding

Fully stocked here (1/1 SKUs).

Community Market CA depth 1 SKUs (fleet median 2)Frontier Co-op here 1/1

Pumpkin Pie Spice MixesHolding

Fully stocked here (1/1 SKUs).

Community Market CA depth 1 SKUs (fleet median 1)Frontier Co-op here 1/1

Italian SeasoningThin shelf

The store barely carries this category, so it is a hard sell.

Community Market CA depth 1 SKUs (fleet median 2)Frontier Co-op here 0/4

up against: spicely organics 1

Dried Bay LeafThin shelf

The store barely carries this category, so it is a hard sell.

Community Market CA depth 2 SKUs (fleet median 2)Frontier Co-op here 0/3

up against: spicely organics 2

Dried GarlicThin shelf

The store barely carries this category, so it is a hard sell.

Community Market CA depth 2 SKUs (fleet median 4)Frontier Co-op here 0/2

up against: spicely organics 2

Dried GingerThin shelf

The store barely carries this category, so it is a hard sell.

Community Market CA depth 1 SKUs (fleet median 2.5)Frontier Co-op here 0/2

up against: spicely organics 1

Sesame SeedsThin shelf

The store barely carries this category, so it is a hard sell.

Community Market CA depth 1 SKUs (fleet median 3.5)Frontier Co-op here 0/2

up against: spicely organics 1

Curry PowderThin shelf

The store barely carries this category, so it is a hard sell.

Community Market CA depth 2 SKUs (fleet median 3.5)Frontier Co-op here 0/2

up against: spicely organics 2

Dried RosemaryThin shelf

The store barely carries this category, so it is a hard sell.

Community Market CA depth 2 SKUs (fleet median 2)Frontier Co-op here 0/2

up against: spicely organics 2

Dried OreganoThin shelf

The store barely carries this category, so it is a hard sell.

Community Market CA depth 1 SKUs (fleet median 3)Frontier Co-op here 0/2

up against: spicely organics 1

Almond ExtractThin shelf

The store barely carries this category, so it is a hard sell.

Community Market CA depth 2 SKUs (fleet median 1)Frontier Co-op here 0/1

up against: simply organic 1, spicely organics 1

+ 14 more categories (mostly fully stocked or too thin to matter).

· Redmond Sea Salt, Ancient Kosher