Frontier Co-op at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Frontier Co-op is a brand known for its sustainably sourced herbs, spices, and teas.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 18 new doors to enter.
Lead with Bay Leaf, Organic in Dried Bay Leaf.
Fairfax Market stocks dried bay leaf thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dried bay leaf: Fairfax Market stocks only 3 there, so Frontier Co-op Bay Leaf, Organic stands out rather than blending in.
Fairfax Market merchandises 32 of the 38 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin dried bay leaf shelf as a point of difference.
The full runway
Every category Frontier Co-op plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Frontier Co-op’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
