Reading the shelf…

Shelf playbook

Frontier Co-op at Falletti Foods

Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.

Frontier Co-op is a brand known for its sustainably sourced herbs, spices, and teas.

Frontier Co-op isn’t on Falletti Foods’ shelf yet. The opening: 18 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%92

Falletti Foods merchandises 35 of the 38 categories the brand sells.

Values match · 25%92

non-gmo, organic, vegetarian against the store's assortment lean.

Brand pull · 25%60

brand excitement 60/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Frontier Co-op plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Other Seasoning MixesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 17 SKUs (fleet median 15.5)Frontier Co-op here 0/6

up against: morton & bassett spices 7, badia spices 3, bragg 1, chef paul prudhomme's 1, dash 1

Ground PaprikaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Frontier Co-op’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Frontier Co-op Grinder Himalayan Pink Salt

$6.69$1.98/ozat 5 grocers

Frontier Co-op Black Peppercorns, Organic, Tellicherry, Grinders

$6.69$3.80/ozat 4 grocers

Frontier Co-op Bay Leaf, Organic

$7.39$49.27/oz

Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →

Falletti Foods depth 7 SKUs (fleet median 5)Frontier Co-op here 0/4

Italian SeasoningEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 3 SKUs (fleet median 2)Frontier Co-op here 0/4

up against: morton & bassett spices 3

Vanilla ExtractEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 7 SKUs (fleet median 5)Frontier Co-op here 0/4

up against: flavorganics 2, mccormick 2, morton & bassett spices 2, nielsen-massey 1

Dried CinnamonEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 6 SKUs (fleet median 6.5)Frontier Co-op here 0/4

up against: morton & bassett spices 5, mccormick 1

Chili PowderEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 5 SKUs (fleet median 5)Frontier Co-op here 0/3

up against: morton & bassett spices 4, s&b foods golden curry 1

PepperEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 15 SKUs (fleet median 11)Frontier Co-op here 0/3

up against: morton & bassett spices 10, mccormick 4, munchrooms 1

Curry PowderEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 4 SKUs (fleet median 3.5)Frontier Co-op here 0/2

up against: morton & bassett spices 3

Latin and Hispanic Seasoning MixesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 9 SKUs (fleet median 6)Frontier Co-op here 0/2

up against: morton & bassett spices 4, simply organic 2, essential everyday 1, frontera 1, mccormick 1

Dried GarlicEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 5 SKUs (fleet median 4)Frontier Co-op here 0/2

up against: morton & bassett spices 3, lawry's® 1, mccormick 1

Dried OreganoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 3 SKUs (fleet median 3)Frontier Co-op here 0/2

up against: morton & bassett spices 3

Sesame SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 3 SKUs (fleet median 3.5)Frontier Co-op here 0/2

up against: morton & bassett spices 3

SaltsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 15 SKUs (fleet median 17)Frontier Co-op here 0/1

up against: la baleine 3, maldon 2, morton 2, david 1, diamond crystal 1

YeastEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 5 SKUs (fleet median 4.5)Frontier Co-op here 0/1

up against: fleischmann's 2, bob's red mill 1, bragg 1, marmite 1

Crushed Red PepperEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 3 SKUs (fleet median 3)Frontier Co-op here 0/1

up against: morton & bassett spices 2, mother-in-law's 1

Dried CardamomEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 3 SKUs (fleet median 3)Frontier Co-op here 0/1

up against: morton & bassett spices 3

Other MustardEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 9 SKUs (fleet median 9)Frontier Co-op here 0/1

up against: caplansky's 2, beaver 1, colman’s 1, edmond fallot 1, maille 1

Other SpicesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 8 SKUs (fleet median 6)Frontier Co-op here 0/1

up against: morton & bassett spices 7, mrs. wages 1

Dried CuminThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 2 SKUs (fleet median 4)Frontier Co-op here 0/4

up against: morton & bassett spices 2

Dried Bay LeafThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 2 SKUs (fleet median 2)Frontier Co-op here 0/3

up against: morton & bassett spices 2

Dried CorianderThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 1 SKUs (fleet median 2)Frontier Co-op here 0/2

up against: morton & bassett spices 1

Dried GingerThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 1 SKUs (fleet median 2.5)Frontier Co-op here 0/2

up against: morton & bassett spices 1

Dried RosemaryThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 2 SKUs (fleet median 2)Frontier Co-op here 0/2

up against: morton & bassett spices 2

Peppermint ExtractThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 0 SKUs (fleet median 1)Frontier Co-op here 0/1

+ 14 more categories (mostly fully stocked or too thin to matter).